Form 4 · AAPL
Apple CEO John Ternus reports selling 25,412 shares under a 10b5-1 plan
John Ternus, Apple's CEO and a director, filed a Form 4 on Oct 5, 2026 at 6:35 PM ET reporting transactions between Oct 1, 2026 and Oct 2, 2026.
The filing reports 25,412 shares in an open-market or private sale (code S) at weighted-average prices from $331.38 to $334.05, about $8.5 million in total; 99,878 shares in an exercise or conversion of a derivative security (code M); and 49,054 shares withheld to pay the exercise price or tax (code F).
The filing says the sales were made under a Rule 10b5-1 trading plan adopted May 21, 2026.
After these transactions, the filing lists 59,567 shares held directly.
Effect on holdings
Taken together, the rows reported here raised John Ternus's directly held shares by 74.4%, from 34,155 to 59,567.
Reporting person
- John Ternus, CEO and a director (as filed: Ternus John)
Transactions as reported
| Date | Code | Security | Shares | Price | Acquired or disposed | Held after | Ownership |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | M | Common Stock | 99,878 | Acquired | 134,033 | Direct | |
| 2026-10-01 | F | Common Stock | 49,054 | $330.32 | Disposed | 84,979 | Direct |
| 2026-10-02 | S | Common Stock | 3,564 | $331.38 | Disposed | 81,415 | Direct |
| 2026-10-02 | S | Common Stock | 5,348 | $332.26 | Disposed | 76,067 | Direct |
| 2026-10-02 | S | Common Stock | 12,746 | $333.34 | Disposed | 63,321 | Direct |
| 2026-10-02 | S | Common Stock | 3,754 | $334.05 | Disposed | 59,567 | Direct |
| 2026-10-01 | M | Restricted Stock Unit (derivative) | 99,878 | Disposed | 0 | Direct |
Codes: P purchase, S sale, A grant or award, M/X/C exercise or conversion, F shares withheld for taxes or the exercise price, G gift. Prices are as reported; some are weighted averages of several trades.
Source
- Form 4 filed Oct 5, 2026 (document)
- Filing index on SEC EDGAR (all documents and exhibits)
Apple company file → · More Apple filings
Disclosures
- Editor holdings in AAPL
- The editor holds no position in Apple (AAPL). As of Oct 25, 2026.
- Last updated
- Oct 25, 2026
A summary of a public filing for general education, the same for every reader. Not a recommendation to buy, sell or hold AAPL.