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Company file · NOW

ServiceNow

ServiceNow's revenue grew about a fifth in 2025, and net income rose

Revenue rose 20.9% to $13.3B, and net income rose 22.7% to $1.7B.

Prepared from SEC filings · Latest annual report: 10-K for FY2025 (filed Jan 29, 2026) · Latest quarter: 10-Q for the quarter ended Jun 30, 2026 (filed Jul 23, 2026) · Data pulled Oct 25, 2026

Key facts

In fiscal 2025, which ended Dec 31, 2025, ServiceNow (NYSE: NOW) took in $13.3B of total revenues (up 20.9% on fiscal 2024); net income was $1.7B (up 22.7%). The most recent quarter, ended Jun 30, 2026, brought revenue of $4.0B, up 24.0% year over year, with net income of $298M. Subscription was the biggest single line by type: 97% of fiscal 2025 total revenues. Sources: 10-K for fiscal 2025 (filed Jan 29, 2026) and 10-Q for the quarter ended Jun 30, 2026 (filed Jul 23, 2026).

Revenue$13.3BFY2025 · +20.9% vs FY2024
Net income$1.7BFY2025 · +22.7% vs FY2024
Operating cash flow$5.4BFY2025 · +27.6% vs FY2024
Cash & equivalents$2.5Bat Jun 30, 2026 · −32.8% vs FY2025 end
Total debt$1.5BFY2025 end · +0.1% vs FY2024
Diluted shares1.05BFY2025 avg · +0.4% vs FY2024
Total revenues and net income, three fiscal yearsBy fiscal year, $bn
Total revenuesNet income
Total revenues and net income by fiscal yearTotal revenues FY2023: $9.0B9.0Net income FY2023: $1.7B1.7FY2023Total revenues FY2024: $11.0B11.0Net income FY2024: $1.4B1.4FY2024Total revenues FY2025: $13.3B13.3Net income FY2025: $1.7B1.7FY2025

Source: 10-K FY2025, filed Jan 29, 2026

Quarterly total revenues: fiscal 2026 vs a year earlierFiscal Q1–Q2, $bn (each quarter from that quarter's 10-Q)
FY2025FY2026
Quarterly total revenues, fiscal 2026 vs 2025FY2025 Q1: $3.1B3.1FY2026 Q1: $3.8B3.8Q1FY2025 Q2: $3.2B3.2FY2026 Q2: $4.0B4.0Q2

Source: 10-Q filed Apr 23, 2026 · 10-Q filed Jul 23, 2026

How it makes money

FY2025 total by categorySubscription: $12.9B (97%)Professional services and other: $395M (3%)$13.3BFY2025 total

By type, FY2025

  • LineAmountSharevs FY2024
  • Subscription$12.9B97%+21.0%
  • Professional services and other$395M3%+16.9%

Source: 10-K FY2025, XBRL breakdown

Subscriptions were 97% of 2025 revenue. North America was 63%, Europe, Middle East and Africa 26% and Asia Pacific and other 12%.

By type: three-year mixShare of the total each fiscal year
SubscriptionProfessional services and other

Source: 10-K FY2025

What changed last quarter

How the quarter compared with a year earlier

Comparing Q2 2026 (Apr to Jun 2026) compared with Q2 2025 (Apr to Jun 2025)

Each pair of bars shows the dollar amount for both quarters. Longer bar, more money. Bars in a group share one scale.

Q2 2026Q2 2025

Company

Revenue
$4.0B Q2 2026
$3.2B Q2 2025
24.0% increase
Net income
$298M Q2 2026
$385M Q2 2025
22.6% decrease

Source: ServiceNow 10-Q for the quarter ended Jun 30, 2026, filed Jul 23, 2026

By type

Subscription
$3.9B Q2 2026
$3.1B Q2 2025
24.5% increase
Professional services and other
$110M Q2 2026
$102M Q2 2025
7.8% increase

Source: ServiceNow 10-Q for the quarter ended Jun 30, 2026, filed Jul 23, 2026

  • Cash & equivalents $2.5B at Jun 30, 2026, vs $3.7B at FY2025 end.
  • Operating cash flow, first 6 months of fiscal 2026: $2.3B vs $2.4B a year earlier.

The bull case and the bear case

The bull case

The bear case

  • Net income in the quarter ended Jun 30, 2026 fell 22.6% to $298M. 10-Q, quarter ended Jun 30, 2026
  • Net income of $1.7B in 2025 was roughly the same as the $1.7B it earned in 2023, while revenue grew much faster. 10-K, FY2025
  • The 10-K lists competition, AI-driven change in software, large customer deals and acquisitions among its risks. 10-K, Item 1A

What optimists and skeptics tend to point to, each tied to a filing. Ticker Sage doesn't pick a side, and neither list is a reason to buy or sell.

What the company does

ServiceNow sells cloud software that companies use to manage IT, employee, customer service and other workflows on one platform.

Customers pay subscriptions for products such as IT service management, IT operations, HR service delivery, customer service and security operations, plus AI features built into the platform. A small part of revenue is professional services that help customers set up the software.

Its fiscal year is the calendar year.

Source: 10-K, Item 1 Business

Main risks the company lists

Our plain-English paraphrase of the risk factors in ServiceNow's latest 10-K. Read the original for the full list.

  1. CompetitionIt competes with large software companies and newer AI-focused rivals.
  2. AI and technologyFast change in AI could shift how customers buy and use software.
  3. Sales cyclesLarge deals take time and can slip, especially when budgets tighten.
  4. AcquisitionsBuying companies brings integration and cost risks.
  5. SecurityBreaches or outages on its platform would hurt customers and trust.
  6. InternationalCurrencies and rules abroad affect results.

Source: 10-K, Item 1A Risk Factors (the full list, in the company's words)

Three years of key numbers

Every number links to its filing; hover for the XBRL tag. A dash means the number isn't cleanly available, and we don't estimate it.

US$FY2023FY2024FY2025
Total revenues$9.0B$11.0B$13.3B
Net income$1.7B$1.4B$1.7B
Operating cash flow$3.4B$4.3B$5.4B
Cash & equivalents (year end)$1.9B$2.3B$3.7B
Total debt (year end)$1.5B$1.5B$1.5B
Diluted shares1.03B1.04B1.05B
  • Total revenues: Subscriptions to its cloud workflow software, plus professional services.
  • Net income: Profit after all costs and taxes.
  • Operating cash flow: Cash the business brought in from its day-to-day operations during the year (cash flow statement).
  • Cash & equivalents: Cash and short-term investments that count as cash equivalents on the balance sheet. Excludes longer-dated marketable securities.
  • Total debt: Long-term senior notes, at carrying value.
  • Diluted shares: Weighted average shares outstanding for the year, including the effect of options and stock awards.

About these numbers

  • Regional figures are revenue by region as reported, which add up to total revenue.

Recent filings

FormFiledPeriod
10-QJul 23, 2026Jun 30, 2026
10-QApr 23, 2026Mar 31, 2026
DEF 14AApr 6, 2026May 21, 2026
10-KJan 29, 2026Dec 31, 2025

Latest filings

  1. No new 8-K, Form 4 or 13D/13G filings from ServiceNow in the last 30 days.

All ServiceNow filings notes →

Common questions about ServiceNow

How does ServiceNow make money?

In fiscal 2025, total revenues totaled $13.3B. Subscriptions were 97% of 2025 revenue. North America was 63%, Europe, Middle East and Africa 26% and Asia Pacific and other 12%. Source: 10-K for fiscal 2025, filed Jan 29, 2026.

What was ServiceNow's revenue in fiscal 2025?

Total revenues came to $13.3B in the year ended Dec 31, 2025. Going back two years, it was $9.0B in fiscal 2023 and $11.0B in fiscal 2024, so the latest year was up 20.9%. Source: 10-K for fiscal 2025, filed Jan 29, 2026.

Is ServiceNow profitable?

Yes, by US accounting rules (GAAP): net income was $1.7B in fiscal 2025, up 22.7% from $1.4B a year earlier. For the quarter ended Jun 30, 2026, net income was $298M. The page's About these numbers section explains what is included. Source: 10-K for fiscal 2025, filed Jan 29, 2026.

What did ServiceNow report in its latest quarterly filing?

The 10-Q for the quarter ended Jun 30, 2026 shows revenue of $4.0B, against $3.2B in the same quarter a year before (up 24.0%), and net income of $298M, against $385M (down 22.6%). Source: 10-Q for the quarter ended Jun 30, 2026, filed Jul 23, 2026.

What are the main risks ServiceNow lists?

Item 1A of the fiscal 2025 10-K (filed Jan 29, 2026) sets out the risks. Grouped, they fall into 6 areas: Competition; AI and technology; sales cycles; acquisitions; security; international. To start with the first: It competes with large software companies and newer AI-focused rivals. Source: 10-K, Item 1A Risk Factors.

Where do these ServiceNow numbers come from?

Two filings ServiceNow made with the SEC: its fiscal 2025 10-K, filed Jan 29, 2026, and its 10-Q for the quarter ended Jun 30, 2026, filed Jul 23, 2026. The figures are taken from the XBRL data the SEC publishes, and every one links back to its source. Methodology explains how fiscal years and missing numbers are handled.

Disclosures

Editor holdings in NOW
The editor holds no position in ServiceNow (NOW). As of Oct 25, 2026.
Trading rule
The editor does not buy or sell NOW from 3 days before to 3 days after this page is published or substantively updated.
Compensation
Nobody paid for this page. No affiliate links on this page.
Sources
The company's SEC filings, linked next to each number or, for charts, in the source line under them.
Last updated
Oct 25, 2026

General education, the same for every reader. Not a recommendation to buy, sell or hold NOW, and it doesn't consider your situation.

Compare with peers

CompanyFiscal yearRevenueRevenue growthNet income
ServiceNowNOWFY2025$13.3B+20.9%$1.7B
SalesforceCRMFY2026$41.5B+9.6%$7.5B
OracleORCLFY2026$67.4B+17.3%$17.1B
MicrosoftMSFTFY2026$331.8B+17.8%$133.7B

Each row is that company’s latest fiscal year from its own 10-K, using its own revenue and net income lines. Fiscal years end in different months, and line definitions differ (banks, insurers and oil companies count revenue differently), so this is a rough side-by-side, not a like-for-like comparison.

More company files

New to filings? Learn lists the first explainer topics. Methodology & Disclosures covers where every number comes from.