Form 4 · AAPL
Apple Senior Vice President Deirdre O'Brien reports selling 46,389 shares under a 10b5-1 plan
Deirdre O'Brien, Apple's Senior Vice President, filed a Form 4 on Oct 5, 2026 at 6:39 PM ET reporting transactions between Oct 1, 2026 and Oct 2, 2026.
The filing reports 46,389 shares in an open-market or private sale (code S) at weighted-average prices from $333.35 to $333.91, about $15.5 million in total; 99,878 shares in an exercise or conversion of a derivative security (code M); and 53,489 shares withheld to pay the exercise price or tax (code F).
The filing says the sales were made under a Rule 10b5-1 trading plan adopted November 24, 2025.
After these transactions, the filing lists 136,810 shares held directly.
Reporting person
- Deirdre O'Brien, Senior Vice President (as filed: O'BRIEN DEIRDRE)
Transactions as reported
| Date | Code | Security | Shares | Price | Acquired or disposed | Held after | Ownership |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | M | Common Stock | 99,878 | Acquired | 236,688 | Direct | |
| 2026-10-01 | F | Common Stock | 53,489 | $330.32 | Disposed | 183,199 | Direct |
| 2026-10-02 | S | Common Stock | 40,764 | $333.35 | Disposed | 142,435 | Direct |
| 2026-10-02 | S | Common Stock | 5,625 | $333.91 | Disposed | 136,810 | Direct |
| 2026-10-01 | M | Restricted Stock Unit (derivative) | 99,878 | Acquired | 0 | Direct |
Codes: P purchase, S sale, A grant or award, M/X/C exercise or conversion, F shares withheld for taxes or the exercise price, G gift. Prices are as reported; some are weighted averages of several trades.
Source
- Form 4 filed Oct 5, 2026 (document)
- Filing index on SEC EDGAR (all documents and exhibits)
Apple company file → · More Apple filings
Disclosures
- Editor holdings in AAPL
- The editor holds no position in Apple (AAPL). As of Oct 25, 2026.
- Last updated
- Oct 25, 2026
A summary of a public filing for general education, the same for every reader. Not a recommendation to buy, sell or hold AAPL.