Company file · DECK

Deckers Brands

Hoka Brand was Deckers Brands' fastest-growing segment in FY2026, up 15.9%

Revenue rose 9.8% to $5.5B in FY2026, from $5.0B in FY2025. Net income rose 6.0% to $1.0B. UGG Brand was the largest segment, at 50% of revenue.

Prepared from SEC filings · Latest annual report: 10-K for FY2026 (filed May 22, 2026) · Latest quarter: 10-Q for the quarter ended Sep 30, 2026 (filed Oct 29, 2026) · Data pulled Nov 11, 2026

Key facts

Deckers Brands (NYSE: DECK) reported revenue of $5.5B for fiscal 2026, the year ended Mar 31, 2026, up 9.8% from fiscal 2025. Net income was $1.0B, up 6.0%. In its latest 10-Q, for the quarter ended Sep 30, 2026, revenue was $1.5B, up 3.5% from the same quarter a year earlier, and net income was $313M. The largest piece by segment was UGG Brand, at 50% of fiscal 2026 revenue. Sources: 10-K for fiscal 2026 (filed May 22, 2026) and 10-Q for the quarter ended Sep 30, 2026 (filed Oct 29, 2026).

Revenue$5.5BFY2026 · +9.8% vs FY2025

Net income$1.0BFY2026 · +6.0% vs FY2025

Operating cash flow$1.2BFY2026 · +13.2% vs FY2025

Cash & equivalents$1.2Bat Sep 30, 2026 · −36.6% vs FY2026 end

Diluted shares146MFY2026 avg · −4.5% vs FY2025

Revenue and net income, three fiscal yearsBy fiscal year, $bn

RevenueNet income

Source: 10-K FY2026, filed May 22, 2026

Quarterly revenue: fiscal 2027 vs a year earlierFiscal Q1–Q2, $bn (each quarter from that quarter's 10-Q)

FY2026FY2027

Source: 10-Q filed Jul 30, 2026 · 10-Q filed Oct 29, 2026

How it makes money

By segment, FY2026

LineAmountSharevs FY2025
UGG Brand$2.7B50%+8.2%
Hoka Brand$2.6B47%+15.9%
Other Brands$146M3%−33.9%

Source: 10-K FY2026, XBRL breakdown

By segment in FY2026: UGG Brand (50%), Hoka Brand (47%) and Other Brands (3%), as shares of total revenue. Total revenue was $5.5B.

By segment: three-year mixShare of the total each fiscal year

FY2024

52%42%

FY2025

51%45%

FY2026

50%47%

UGG BrandHoka BrandOther Brands

Source: 10-K FY2026

By region, FY2026

United States$3.2B58%+0.2%

Non-US$2.3B42%+26.8%

Share is of the FY2026 total; the last column is the change from FY2025.

Learn more: Revenue vs. net income · Gross, operating and net margin

What changed last quarter

How the quarter compared with a year earlier

Comparing Q2 FY2027 (Jul to Sep 2026) compared with Q2 FY2026 (Jul to Sep 2025)

Each pair of bars shows the dollar amount for both quarters. Longer bar, more money. Bars in a group share one scale.

Q2 FY2027Q2 FY2026

Company

Revenue

$1.5B Q2 FY2027

$1.4B Q2 FY2026

3.5% increase

Net income

$313M Q2 FY2027

$268M Q2 FY2026

16.8% increase

Source: Deckers Brands 10-Q for the quarter ended Sep 30, 2026, filed Oct 29, 2026

By segment

UGG Brand

$786M Q2 FY2027

$760M Q2 FY2026

3.5% increase

Hoka Brand

$677M Q2 FY2027

$634M Q2 FY2026

6.8% increase

Other Brands

$17M Q2 FY2027

$37M Q2 FY2026

54.3% decrease

Source: Deckers Brands 10-Q for the quarter ended Sep 30, 2026, filed Oct 29, 2026

Cash & equivalents $1.2B at Sep 30, 2026, vs $1.9B at FY2026 end.
Operating cash flow, first 6 months of fiscal 2027: −$9M vs $44M a year earlier.

The bull case and the bear case

The bull case

Revenue rose 9.8% in FY2026 to $5.5B, from $5.0B a year earlier. 10-K, FY2026
Net income rose 6.0% in FY2026 to $1.0B, from $966M. 10-K, FY2026
Operating cash flow rose 13.2% in FY2026 to $1.2B. 10-K, FY2026
Diluted shares fell 4.5% in FY2026, so each share represents a larger slice of profit. 10-K, FY2026

The bear case

Other Brands revenue fell 33.9% in FY2026 to $146M. 10-K, FY2026
The company's own risk factors are in Item 1A of its 10-K. Risks common in this industry include consumer spending; competition; costs. 10-K, Item 1A

What optimists and skeptics tend to point to, each tied to a filing. Ticker Sage doesn't pick a side, and neither list is a reason to buy or sell.

What the company does

Deckers Brands is in the footwear industry, part of the consumer discretionary sector. The SEC files it under Rubber & Plastics Footwear.

Deckers Brands reports 3 segments: UGG Brand, Hoka Brand and Other Brands.

Its fiscal year ends in March; the latest, FY2026, ended Mar 31, 2026.

Source: 10-K, Item 1 Business

Risks common in this industry

These are general risks for companies in the footwear industry. They are not a summary of Deckers Brands’s own risk factors; for those, read Item 1A of its latest 10-K, linked below.

Consumer spendingShoppers cut back on non-essentials when budgets are tight.
CompetitionRivals, online sellers and changing tastes pressure prices and traffic.
CostsWages, freight and product costs can squeeze margins.
Supply chain and tariffsImported goods make it sensitive to trade policy and shipping disruptions.
Brand and reputationProduct problems or public criticism can hurt demand.

Source: 10-K, Item 1A Risk Factors (the company's own list, in the company's words)

Three years of key numbers

Every number links to its filing; hover for the XBRL tag. A dash means the number isn't cleanly available, and we don't estimate it.

US$	FY2024	FY2025	FY2026
Revenue	$4.3B	$5.0B	$5.5B
Net income	$760M	$966M	$1.0B
Operating cash flow	$1.0B	$1.0B	$1.2B
Cash & equivalents (year end)	$1.5B	$1.9B	$1.9B
Diluted shares	156M	153M	146M

Revenue: Total revenue for the fiscal year, as the company reports it on its income statement.
Net income: Net income attributable to the company's shareholders, after all costs, interest and taxes.
Operating cash flow: Cash the business brought in from its day-to-day operations during the year (cash flow statement).
Cash & equivalents: Cash and short-term investments that count as cash equivalents on the balance sheet. Excludes longer-dated marketable securities.
Diluted shares: Weighted average shares outstanding for the year, including the effect of options and stock awards.

Learn more: How to read an income statement · Earnings per share, basic and diluted · Free cash flow · How to read a balance sheet · Growth rate calculator · P/E calculator · Market cap calculator · Free cash flow calculator · Return on equity and assets calculator

Explainers for this page

Plain-English guides to terms this file uses, with real numbers from filings.

About these numbers

Deckers Brands names its fiscal year by the calendar year in which it ends, so FY2026 is the year that ended Mar 31, 2026.

What we left out

Total debt: the company's filing data doesn't carry a consistent debt total for the years shown, so it isn't shown.

Recent filings

Form	Filed	Period
10-Q	Oct 29, 2026	Sep 30, 2026
10-Q	Jul 30, 2026	Jun 30, 2026
DEF 14A	Jul 24, 2026	Mar 31, 2026
10-K	May 22, 2026	Mar 31, 2026

Learn more: 10-K vs. 10-Q vs. 8-K · Form 4 insider filings · Fiscal years and quarters

Common questions about Deckers Brands

How does Deckers Brands make money?

Deckers Brands's revenue was $5.5B in fiscal 2026. By segment in FY2026: UGG Brand (50%), Hoka Brand (47%) and Other Brands (3%), as shares of total revenue. Total revenue was $5.5B. Source: 10-K for fiscal 2026, filed May 22, 2026.

What was Deckers Brands's revenue in fiscal 2026?

$5.5B of revenue for the fiscal year ended Mar 31, 2026, up 9.8% from $5.0B in fiscal 2025. Fiscal 2024 was $4.3B. Source: 10-K for fiscal 2026, filed May 22, 2026.

Is Deckers Brands profitable?

Deckers Brands reported net income of $1.0B for fiscal 2026, up 6.0% from $966M in fiscal 2025. That is a profit under US accounting rules (GAAP). In the quarter ended Sep 30, 2026, net income was $313M. The page's About these numbers section explains what is included. Source: 10-K for fiscal 2026, filed May 22, 2026.

What did Deckers Brands report in its latest quarterly filing?

Revenue was $1.5B in the quarter ended Sep 30, 2026, up 3.5% from $1.4B a year earlier. Net income was $313M, up 16.8% from $268M. Source: 10-Q for the quarter ended Sep 30, 2026, filed Oct 29, 2026.

What are the main risks Deckers Brands faces?

Deckers Brands's own risk factors are in Item 1A of its 10-K for fiscal 2026, filed May 22, 2026. Risks that are common among companies in the footwear industry include Consumer spending; competition; costs; supply chain and tariffs; brand and reputation. The first: Shoppers cut back on non-essentials when budgets are tight. Source: 10-K, Item 1A Risk Factors.

Where do these Deckers Brands numbers come from?

From Deckers Brands's own SEC filings: the 10-K for fiscal 2026 (filed May 22, 2026) and the 10-Q for the quarter ended Sep 30, 2026 (filed Oct 29, 2026), read through the SEC's public XBRL data. Each number on this page links to its filing. Methodology explains how fiscal years and missing numbers are handled.

Tracked funds that report owning Deckers Brands

Two Sigma Investments: 2,128,626 shares, reported value $211.4M at Jun 30, 2026 (+45.0% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
Citadel Advisors: 496,624 shares, reported value $49.3M at Jun 30, 2026 (+37.0% in shares since the filing for Mar 31, 2026). Form 13F filed Sep 2, 2026.
Millennium Management: 465,687 shares, reported value $46.2M at Jun 30, 2026 (+0.1% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
Bridgewater Associates: 336,573 shares, reported value $33.4M at Jun 30, 2026 (−8.5% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
Point72 Asset Management: 269,381 shares, reported value $26.7M at Jun 30, 2026 (+529.5% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
Renaissance Technologies: 115,100 shares, reported value $11.4M at Jun 30, 2026 (−0.6% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 13, 2026.

From each fund’s latest Form 13F, which is filed up to 45 days after quarter end and lists long positions in US-listed stocks only. A listing here is a fact about a filing, not a view on the stock. What a 13F does and doesn’t show.

Disclosures

Editor holdings in DECK: The editor holds no position in Deckers Brands (DECK). As of Nov 11, 2026. The editor holds shares of Tesla (TSLA) and SpaceX in a long-term retirement account.
Trading rule: The editor does not buy or sell DECK from 3 days before to 3 days after this page is published or substantively updated.
Compensation: Nobody paid for this page. No affiliate links on this page.
Sources: The company's SEC filings, linked next to each number or, for charts, in the source line under them.
Last updated: Nov 10, 2026

General education, the same for every reader. Not a recommendation to buy, sell or hold DECK, and it doesn't consider your situation.

Compare with peers

Company	Fiscal year	Revenue	Revenue growth	Net income
Deckers BrandsDECK	FY2026	$5.5B	+9.8%	$1.0B
AmazonAMZN	FY2025	$716.9B	+12.4%	$77.7B
TeslaTSLA	FY2025	$94.8B	−2.9%	$3.8B
Home DepotHD	FY2025	$164.7B	+3.2%	$14.2B

Each row is that company’s latest fiscal year from its own 10-K, using its own revenue and net income lines. Fiscal years end in different months, and line definitions differ (banks, insurers and oil companies count revenue differently), so this is a rough side-by-side, not a like-for-like comparison.

More company files

New to filings? Learn has plain-English explainers and Tools has calculators. Methodology & Disclosures covers where every number comes from.