Company file · HAS
Hasbro
Wizards of The Coast and Digital Gaming was Hasbro's fastest-growing segment in FY2025, up 44.7%
Revenue rose 13.7% to $4.7B in FY2025, from $4.1B in FY2024. It posted a net loss of $322M. Consumer Products was the largest segment, at 52% of revenue.
Key facts
In fiscal 2025, which ended Dec 28, 2025, Hasbro (Nasdaq: HAS) took in $4.7B of revenue (up 13.7% on fiscal 2024); net income was −$322M (compared with $386M). The most recent quarter, ended Sep 27, 2026, brought revenue of $1.6B, up 15.0% year over year, with net income of $394M. Consumer Products was the biggest single line by segment: 52% of fiscal 2025 revenue. Sources: 10-K for fiscal 2025 (filed Feb 25, 2026) and 10-Q for the quarter ended Sep 27, 2026 (filed Oct 29, 2026).
Source: 10-K FY2025, filed Feb 25, 2026
Source: 10-Q filed May 13, 2026 · 10-Q filed Jul 30, 2026 · 10-Q filed Oct 29, 2026
How it makes money
By segment, FY2025
- LineAmountSharevs FY2024
- Consumer Products$2.4B52%−4.2%
- Wizards of The Coast and Digital Gaming$2.2B47%+44.7%
- Entertainment$77M2%−4.4%
Source: 10-K FY2025, XBRL breakdown
By segment in FY2025: Consumer Products (52%), Wizards of The Coast and Digital Gaming (47%) and Entertainment (2%), as shares of total revenue. Total revenue was $4.7B.
Source: 10-K FY2025
By product or service, FY2025
Share is of the FY2025 total; the last column is the change from FY2024.
Learn more: Revenue vs. net income · Gross, operating and net margin
What changed last quarter
Comparing Q3 2026 (Jul to Sep 2026) compared with Q3 2025 (Jul to Sep 2025)
Each pair of bars shows the dollar amount for both quarters. Longer bar, more money. Bars in a group share one scale.
Q3 2026Q3 2025
Company
Source: Hasbro 10-Q for the quarter ended Sep 27, 2026, filed Oct 29, 2026
By segment
Source: Hasbro 10-Q for the quarter ended Sep 27, 2026, filed Oct 29, 2026
The bull case and the bear case
The bull case
- Revenue rose 13.7% in FY2025 to $4.7B, from $4.1B a year earlier. 10-K, FY2025
- Operating cash flow rose 5.4% in FY2025 to $893M. 10-K, FY2025
- Total debt fell 3.4% in FY2025 to $3.3B. 10-K, FY2025
- Revenue in the quarter ended Sep 27, 2026 was $1.6B, up 15.0% on a year earlier. 10-Q, quarter ended Sep 27, 2026
The bear case
- It reported a net loss of $322M in FY2025. 10-K, FY2025
- Entertainment revenue fell 4.4% in FY2025 to $77M. 10-K, FY2025
- Reinvent Brands revenue fell 13.7% in FY2025 to $524M. 10-K, FY2025
What optimists and skeptics tend to point to, each tied to a filing. Ticker Sage doesn't pick a side, and neither list is a reason to buy or sell.
What the company does
Hasbro is in the leisure products industry, part of the consumer discretionary sector. The SEC files it under Games, Toys & Children'S Vehicles (No Dolls & Bicycles).
Hasbro reports 3 segments: Consumer Products, Wizards of The Coast and Digital Gaming and Entertainment.
Its fiscal year ends in December; the latest, FY2025, ended Dec 28, 2025.
Source: 10-K, Item 1 Business
Risks common in this industry
These are general risks for companies in the leisure products industry. They are not a summary of Hasbro’s own risk factors; for those, read Item 1A of its latest 10-K, linked below.
- Consumer spendingShoppers cut back on non-essentials when budgets are tight.
- CompetitionRivals, online sellers and changing tastes pressure prices and traffic.
- CostsWages, freight and product costs can squeeze margins.
- Supply chain and tariffsImported goods make it sensitive to trade policy and shipping disruptions.
- Brand and reputationProduct problems or public criticism can hurt demand.
Source: 10-K, Item 1A Risk Factors (the company's own list, in the company's words)
Three years of key numbers
Every number links to its filing; hover for the XBRL tag. A dash means the number isn't cleanly available, and we don't estimate it.
| US$ | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Revenue | $5.0B | $4.1B | $4.7B |
| Net income | −$1.5B | $386M | −$322M |
| Operating cash flow | $726M | $847M | $893M |
| Cash & equivalents (year end) | $545M | $695M | $777M |
| Total debt (year end) | $3.5B | $3.4B | $3.3B |
| Diluted shares | 139M | 140M | 140M |
- Revenue: Total revenue for the fiscal year, as the company reports it on its income statement.
- Net income: Net income attributable to the company's shareholders, after all costs, interest and taxes.
- Operating cash flow: Cash the business brought in from its day-to-day operations during the year (cash flow statement).
- Cash & equivalents: Cash, cash equivalents and restricted cash, the only cash total tagged in its filings.
- Total debt: The current part of long-term debt plus long-term debt, at carrying value.
- Diluted shares: Weighted average shares outstanding for the year, including the effect of options and stock awards.
Learn more: How to read an income statement · Earnings per share, basic and diluted · Free cash flow · How to read a balance sheet · Growth rate calculator · P/E calculator · Market cap calculator · Free cash flow calculator · Return on equity and assets calculator
Explainers for this page
- Segment reporting
- Net debt and net cash
- Debt-to-equity ratio
- The cash flow statement
- Risk factors (Item 1A)
- Internal control and material weaknesses
- Unrecognized tax benefits
Plain-English guides to terms this file uses, with real numbers from filings.
About these numbers
Recent filings
| Form | Filed | Period |
|---|---|---|
| 10-Q | Oct 29, 2026 | Sep 27, 2026 |
| 10-Q | Jul 30, 2026 | Jun 28, 2026 |
| 10-Q | May 13, 2026 | Mar 29, 2026 |
| DEF 14A | Apr 17, 2026 | Jun 11, 2026 |
| 10-K | Feb 25, 2026 | Dec 28, 2025 |
Learn more: 10-K vs. 10-Q vs. 8-K · Form 4 insider filings · Fiscal years and quarters
Common questions about Hasbro
How does Hasbro make money?
In fiscal 2025, revenue totaled $4.7B. By segment in FY2025: Consumer Products (52%), Wizards of The Coast and Digital Gaming (47%) and Entertainment (2%), as shares of total revenue. Total revenue was $4.7B. Source: 10-K for fiscal 2025, filed Feb 25, 2026.
What was Hasbro's revenue in fiscal 2025?
Revenue came to $4.7B in the year ended Dec 28, 2025. Going back two years, it was $5.0B in fiscal 2023 and $4.1B in fiscal 2024, so the latest year was up 13.7%. Source: 10-K for fiscal 2025, filed Feb 25, 2026.
Is Hasbro profitable?
Not in fiscal 2025: under US accounting rules (GAAP) it posted net income of −$322M, compared with $386M from $386M a year earlier. For the quarter ended Sep 27, 2026, net income was $394M. The page's About these numbers section explains what is included. Source: 10-K for fiscal 2025, filed Feb 25, 2026.
What did Hasbro report in its latest quarterly filing?
The 10-Q for the quarter ended Sep 27, 2026 shows revenue of $1.6B, against $1.4B in the same quarter a year before (up 15.0%), and net income of $394M, against $233M (up 69.2%). Source: 10-Q for the quarter ended Sep 27, 2026, filed Oct 29, 2026.
How much cash and debt does Hasbro have?
On Sep 27, 2026, cash and cash equivalents stood at $851M and total debt at $3.5B. Total debt here is the current part of long-term debt plus long-term debt, at carrying value. Source: 10-Q filed Oct 29, 2026.
What are the main risks Hasbro faces?
Hasbro's own risk factors are in Item 1A of its 10-K for fiscal 2025, filed Feb 25, 2026. Risks that are common among companies in the leisure products industry include Consumer spending; competition; costs; supply chain and tariffs; brand and reputation. The first: Shoppers cut back on non-essentials when budgets are tight. Source: 10-K, Item 1A Risk Factors.
Where do these Hasbro numbers come from?
Two filings Hasbro made with the SEC: its fiscal 2025 10-K, filed Feb 25, 2026, and its 10-Q for the quarter ended Sep 27, 2026, filed Oct 29, 2026. The figures are taken from the XBRL data the SEC publishes, and every one links back to its source. Methodology explains how fiscal years and missing numbers are handled.
Tracked funds that report owning Hasbro
- Viking Global Investors: 3,107,195 shares, reported value $256.6M at Jun 30, 2026 (−16.9% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
- Point72 Asset Management: 2,113,602 shares, reported value $174.6M at Jun 30, 2026 (+135.6% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
- Citadel Advisors: 2,008,851 shares, reported value $165.9M at Jun 30, 2026 (+65.0% in shares since the filing for Mar 31, 2026). Form 13F filed Sep 2, 2026.
- Bridgewater Associates: 251,786 shares, reported value $20.8M at Jun 30, 2026 (new in this filing). Form 13F filed Aug 14, 2026.
- Renaissance Technologies: 248,700 shares, reported value $20.5M at Jun 30, 2026 (+34.9% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 13, 2026.
- Millennium Management: 119,228 shares, reported value $9.8M at Jun 30, 2026 (−60.3% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
- Two Sigma Investments: 26,745 shares, reported value $2.2M at Jun 30, 2026 (−30.4% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
From each fund’s latest Form 13F, which is filed up to 45 days after quarter end and lists long positions in US-listed stocks only. A listing here is a fact about a filing, not a view on the stock. What a 13F does and doesn’t show.
Disclosures
- Editor holdings in HAS
- The editor holds no position in Hasbro (HAS). As of Nov 11, 2026. The editor holds shares of Tesla (TSLA) and SpaceX in a long-term retirement account.
- Trading rule
- The editor does not buy or sell HAS from 3 days before to 3 days after this page is published or substantively updated.
- Compensation
- Nobody paid for this page. No affiliate links on this page.
- Sources
- The company's SEC filings, linked next to each number or, for charts, in the source line under them.
- Last updated
- Nov 10, 2026
General education, the same for every reader. Not a recommendation to buy, sell or hold HAS, and it doesn't consider your situation.
Compare with peers
| Company | Fiscal year | Revenue | Revenue growth | Net income |
|---|---|---|---|---|
| HasbroHAS | FY2025 | $4.7B | +13.7% | −$322M |
| AmazonAMZN | FY2025 | $716.9B | +12.4% | $77.7B |
| TeslaTSLA | FY2025 | $94.8B | −2.9% | $3.8B |
| Home DepotHD | FY2025 | $164.7B | +3.2% | $14.2B |
Each row is that company’s latest fiscal year from its own 10-K, using its own revenue and net income lines. Fiscal years end in different months, and line definitions differ (banks, insurers and oil companies count revenue differently), so this is a rough side-by-side, not a like-for-like comparison.
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New to filings? Learn has plain-English explainers and Tools has calculators. Methodology & Disclosures covers where every number comes from.