Company file · WSM
Williams-Sonoma
Williams-Sonoma's revenue rose 1.2% in FY2025, to $7.8B, and net income fell 3.3% to $1.1B
Revenue rose 1.2% to $7.8B in FY2025, from $7.7B in FY2024. Net income fell 3.3% to $1.1B. Pottery Barn was the largest segment, at 38% of revenue.
Key facts
In fiscal 2025, which ended Feb 1, 2026, Williams-Sonoma (NYSE: WSM) took in $7.8B of revenue (up 1.2% on fiscal 2024); net income was $1.1B (down 3.3%). The most recent quarter, ended Aug 2, 2026, brought revenue of $2.0B, up 6.7% year over year, with net income of $338M. Sources: 10-K for fiscal 2025 (filed Mar 26, 2026) and 10-Q for the quarter ended Aug 2, 2026 (filed Aug 28, 2026).
Source: 10-K FY2025, filed Mar 26, 2026
How it makes money
By segment in FY2025: Pottery Barn (38%), West Elm (24%), Williams Sonoma (17%) and Pottery Barn Kids and Teen (15%), as shares of total revenue; the rest of revenue isn't part of this breakdown. Total revenue was $7.8B.
By segment, FY2025
Share is of FY2025 revenue; the items listed don't cover all of it. The last column is the change from FY2024.
Learn more: Revenue vs. net income · Gross, operating and net margin
What changed last quarter
Comparing Q2 FY2026 (May to Jul 2026) compared with Q2 FY2025 (May to Jul 2025)
Each pair of bars shows the dollar amount for both quarters. Longer bar, more money. Bars in a group share one scale.
Q2 FY2026Q2 FY2025
Company
Source: Williams-Sonoma 10-Q for the quarter ended Aug 2, 2026, filed Aug 28, 2026
The bull case and the bear case
The bull case
- Revenue rose 1.2% in FY2025 to $7.8B, from $7.7B a year earlier. 10-K, FY2025
- Diluted shares fell 3.8% in FY2025, so each share represents a larger slice of profit. 10-K, FY2025
- Revenue in the quarter ended Aug 2, 2026 was $2.0B, up 6.7% on a year earlier. 10-Q, quarter ended Aug 2, 2026
- Net income in the quarter ended Aug 2, 2026 was $338M, up 36.6% on a year earlier. 10-Q, quarter ended Aug 2, 2026
The bear case
- Net income fell 3.3% in FY2025 to $1.1B, from $1.1B. 10-K, FY2025
- Operating cash flow fell 3.3% in FY2025 to $1.3B. 10-K, FY2025
- Pottery Barn revenue fell 1.3% in FY2025 to $3.0B. 10-K, FY2025
What optimists and skeptics tend to point to, each tied to a filing. Ticker Sage doesn't pick a side, and neither list is a reason to buy or sell.
What the company does
Williams-Sonoma is in the homefurnishing retail industry, part of the consumer discretionary sector. The SEC files it under Retail-Home Furniture, Furnishings & Equipment Stores.
Williams-Sonoma reports 4 segments: Pottery Barn, West Elm, Williams Sonoma and Pottery Barn Kids and Teen.
Its latest fiscal year, FY2025, ended Feb 1, 2026.
Source: 10-K, Item 1 Business
Risks common in this industry
These are general risks for companies in the homefurnishing retail industry. They are not a summary of Williams-Sonoma’s own risk factors; for those, read Item 1A of its latest 10-K, linked below.
- Consumer spendingShoppers cut back on non-essentials when budgets are tight.
- CompetitionRivals, online sellers and changing tastes pressure prices and traffic.
- CostsWages, freight and product costs can squeeze margins.
- Supply chain and tariffsImported goods make it sensitive to trade policy and shipping disruptions.
- Brand and reputationProduct problems or public criticism can hurt demand.
Source: 10-K, Item 1A Risk Factors (the company's own list, in the company's words)
Three years of key numbers
Every number links to its filing; hover for the XBRL tag. A dash means the number isn't cleanly available, and we don't estimate it.
| US$ | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Revenue | $7.8B | $7.7B | $7.8B |
| Net income | $950M | $1.1B | $1.1B |
| Operating cash flow | $1.7B | $1.4B | $1.3B |
| Cash & equivalents (year end) | $1.3B | $1.2B | $1.0B |
| Diluted shares | 131M | 128M | 123M |
- Revenue: Total revenue for the fiscal year, as the company reports it on its income statement.
- Net income: Net income attributable to the company's shareholders, after all costs, interest and taxes.
- Operating cash flow: Cash the business brought in from its day-to-day operations during the year (cash flow statement).
- Cash & equivalents: Cash and short-term investments that count as cash equivalents on the balance sheet. Excludes longer-dated marketable securities.
- Diluted shares: Weighted average shares outstanding for the year, including the effect of options and stock awards.
Learn more: How to read an income statement · Earnings per share, basic and diluted · Free cash flow · How to read a balance sheet · Growth rate calculator · P/E calculator · Market cap calculator · Free cash flow calculator · Return on equity and assets calculator
Explainers for this page
- Segment reporting
- Risk factors (Item 1A)
- The cash flow statement
- Debt-to-equity ratio
- Market cap and enterprise value
- Dividend payout ratio
- Earnings guidance
Plain-English guides to terms this file uses, with real numbers from filings.
About these numbers
- Williams-Sonoma names its fiscal year by the calendar year in which it starts, so FY2025 is the year that ended Feb 1, 2026.
- The segment chart covers only part of revenue: the company reports other lines that aren't part of this breakdown.
What we left out
- Total debt: the company's filing data doesn't carry a consistent debt total for the years shown, so it isn't shown.
Recent filings
| Form | Filed | Period |
|---|---|---|
| 10-Q | Aug 28, 2026 | Aug 2, 2026 |
| 10-Q | May 22, 2026 | May 3, 2026 |
| DEF 14A | May 6, 2026 | Jun 18, 2026 |
| 10-K | Mar 26, 2026 | Feb 1, 2026 |
Learn more: 10-K vs. 10-Q vs. 8-K · Form 4 insider filings · Fiscal years and quarters
Common questions about Williams-Sonoma
How does Williams-Sonoma make money?
In fiscal 2025, revenue totaled $7.8B. By segment in FY2025: Pottery Barn (38%), West Elm (24%), Williams Sonoma (17%) and Pottery Barn Kids and Teen (15%), as shares of total revenue; the rest of revenue isn't part of this breakdown. Total revenue was $7.8B. Source: 10-K for fiscal 2025, filed Mar 26, 2026.
What was Williams-Sonoma's revenue in fiscal 2025?
Revenue came to $7.8B in the year ended Feb 1, 2026. Going back two years, it was $7.8B in fiscal 2023 and $7.7B in fiscal 2024, so the latest year was up 1.2%. Source: 10-K for fiscal 2025, filed Mar 26, 2026.
Is Williams-Sonoma profitable?
Yes, by US accounting rules (GAAP): net income was $1.1B in fiscal 2025, down 3.3% from $1.1B a year earlier. For the quarter ended Aug 2, 2026, net income was $338M. The page's About these numbers section explains what is included. Source: 10-K for fiscal 2025, filed Mar 26, 2026.
What did Williams-Sonoma report in its latest quarterly filing?
The 10-Q for the quarter ended Aug 2, 2026 shows revenue of $2.0B, against $1.8B in the same quarter a year before (up 6.7%), and net income of $338M, against $248M (up 36.6%). Source: 10-Q for the quarter ended Aug 2, 2026, filed Aug 28, 2026.
What are the main risks Williams-Sonoma faces?
Williams-Sonoma's own risk factors are in Item 1A of its 10-K for fiscal 2025, filed Mar 26, 2026. Risks that are common among companies in the homefurnishing retail industry include Consumer spending; competition; costs; supply chain and tariffs; brand and reputation. The first: Shoppers cut back on non-essentials when budgets are tight. Source: 10-K, Item 1A Risk Factors.
Where do these Williams-Sonoma numbers come from?
Two filings Williams-Sonoma made with the SEC: its fiscal 2025 10-K, filed Mar 26, 2026, and its 10-Q for the quarter ended Aug 2, 2026, filed Aug 28, 2026. The figures are taken from the XBRL data the SEC publishes, and every one links back to its source. Methodology explains how fiscal years and missing numbers are handled.
Tracked funds that report owning Williams-Sonoma
- Renaissance Technologies: 419,900 shares, reported value $97.9M at Jun 30, 2026 (−38.3% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 13, 2026.
- Citadel Advisors: 288,635 shares, reported value $67.3M at Jun 30, 2026 (+77.8% in shares since the filing for Mar 31, 2026). Form 13F filed Sep 2, 2026.
- Millennium Management: 28,659 shares, reported value $6.7M at Jun 30, 2026 (−56.0% in shares since the filing for Mar 31, 2026). Form 13F filed Aug 14, 2026.
- Two Sigma Investments: 16,855 shares, reported value $3.9M at Jun 30, 2026 (new in this filing). Form 13F filed Aug 14, 2026.
From each fund’s latest Form 13F, which is filed up to 45 days after quarter end and lists long positions in US-listed stocks only. A listing here is a fact about a filing, not a view on the stock. What a 13F does and doesn’t show.
Disclosures
- Editor holdings in WSM
- The editor holds no position in Williams-Sonoma (WSM). As of Nov 11, 2026. The editor holds shares of Tesla (TSLA) and SpaceX in a long-term retirement account.
- Trading rule
- The editor does not buy or sell WSM from 3 days before to 3 days after this page is published or substantively updated.
- Compensation
- Nobody paid for this page. No affiliate links on this page.
- Sources
- The company's SEC filings, linked next to each number or, for charts, in the source line under them.
- Last updated
- Nov 9, 2026
General education, the same for every reader. Not a recommendation to buy, sell or hold WSM, and it doesn't consider your situation.
Compare with peers
| Company | Fiscal year | Revenue | Revenue growth | Net income |
|---|---|---|---|---|
| Williams-SonomaWSM | FY2025 | $7.8B | +1.2% | $1.1B |
| AmazonAMZN | FY2025 | $716.9B | +12.4% | $77.7B |
| TeslaTSLA | FY2025 | $94.8B | −2.9% | $3.8B |
| Home DepotHD | FY2025 | $164.7B | +3.2% | $14.2B |
Each row is that company’s latest fiscal year from its own 10-K, using its own revenue and net income lines. Fiscal years end in different months, and line definitions differ (banks, insurers and oil companies count revenue differently), so this is a rough side-by-side, not a like-for-like comparison.
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New to filings? Learn has plain-English explainers and Tools has calculators. Methodology & Disclosures covers where every number comes from.